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Patron Saints of… Marketing?
“ It is better to be a hammer than an anvil.” – St. Dominic de Guzman When you’re creating a brand, you’re crafting a message you hope will resonate and...
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How Slick is Google’s name “Chrome”?
Some small businesses claim it’s getting harder to find a short, interesting short word that really sums up a new product they’re launching. One that grabs attention and has an appropriate meaning....
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Slogan Sandwich: Messages Have Layers
Yesterday, as I drove past a deli in my neighborhood, I saw a banner advertising a brand of lunchmeat. The sign read: “Take Back Lunch” with the company logo below. Maybe my mind is wired differently...
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